scroll to view more
↓
↓
/
Commercial
Texas A&M "Stand" Ad
(
1
)
Client
/
Texas A&M University
Year
/
2024
ABOUT
|
CREDITS
Texas A&M University set out to define its identity on a national stage with a bold PSA campaign. Tasked with crafting a narrative that resonated beyond campus, Texas FilmWorks created two dynamic spots—a 30-second and a 60-second piece—that captured the university’s legacy of leadership, service, and innovation. The goal was to inspire both Aggies and new audiences by showcasing Texas A&M’s enduring values and forward-thinking vision. To bring this to life, the production combined expert cinematography, a stirring original score, and a meticulously directed voice-over. Every detail was carefully crafted to ensure the campaign felt as powerful as the institution itself. Texas A&M’s MarComm team worked closely with Texas FilmWorks in post-production, fine-tuning every frame and edit to create an unforgettable final product. The result was the STAND campaign—an emotionally resonant message that reached over 20 million viewers on YouTube. More than just a PSA, it became a rallying cry, reinforcing Texas A&M’s national presence and making its spirit more vivid, inspiring, and undeniable than ever.
Executive Producer: Ethan Braden VP Marketing & Communications, Texas A&M University Executive Creative Director: Laura Root Prod. Company: Texas FilmWorks Director: Andrew Kilzer Art Director/Copywriter: Stewart Wade Producer: Michelle Blakley Producer: Emily Caroline Sartin Producer: Racardo D. Davis Producer: Erin Rees Production Supervisor: Jessica Flores 1st AD: Roy Castillo 2nd AD: Joe Dalton 2nd 2nd AD: Piper Jones
Editor: Lindsay Caudle Music: David Vest Colorist: Case Rhome DP: Justin Montgomery A Cam Op: Matt Taylor A Cam 1st: Matthew Abravaya A Cam 2nd: Max Chen B Cam Op: Kelsey Beasley B Cam 1st: Roman Hernandez B Cam 2nd: Dash Kinnard DIT: Jordan Cardona Photographer: Laura McKenzie Photographer: Abbey Santoro
Gaffer: Jeremy McLaughlin Keygrip: Jeff Fountain BBG: Mike Esco BBE: Joel Oelze Electric: Mark Henson Grip: Quinton Lowe Grip Truck/Utility: Jeremy Wilkinson Wardrobe: Gil Gomez HMU: Jeannie Copeland Vanities Asst: Aixa Tovar Art: Peter Blanford
ABOUT
|
CREDITS
Texas A&M University set out to define its identity on a national stage with a bold PSA campaign. Tasked with crafting a narrative that resonated beyond campus, Texas FilmWorks created two dynamic spots—a 30-second and a 60-second piece—that captured the university’s legacy of leadership, service, and innovation. The goal was to inspire both Aggies and new audiences by showcasing Texas A&M’s enduring values and forward-thinking vision. To bring this to life, the production combined expert cinematography, a stirring original score, and a meticulously directed voice-over. Every detail was carefully crafted to ensure the campaign felt as powerful as the institution itself. Texas A&M’s MarComm team worked closely with Texas FilmWorks in post-production, fine-tuning every frame and edit to create an unforgettable final product. The result was the STAND campaign—an emotionally resonant message that reached over 20 million viewers on YouTube. More than just a PSA, it became a rallying cry, reinforcing Texas A&M’s national presence and making its spirit more vivid, inspiring, and undeniable than ever.
Executive Producer: Ethan Braden VP Marketing & Communications, Texas A&M University Executive Creative Director: Laura Root Prod. Company: Texas FilmWorks Director: Andrew Kilzer Art Director/Copywriter: Stewart Wade Producer: Michelle Blakley Producer: Emily Caroline Sartin Producer: Racardo D. Davis Producer: Erin Rees Production Supervisor: Jessica Flores 1st AD: Roy Castillo 2nd AD: Joe Dalton 2nd 2nd AD: Piper Jones
Editor: Lindsay Caudle Music: David Vest Colorist: Case Rhome DP: Justin Montgomery A Cam Op: Matt Taylor A Cam 1st: Matthew Abravaya A Cam 2nd: Max Chen B Cam Op: Kelsey Beasley B Cam 1st: Roman Hernandez B Cam 2nd: Dash Kinnard DIT: Jordan Cardona Photographer: Laura McKenzie Photographer: Abbey Santoro
Gaffer: Jeremy McLaughlin Keygrip: Jeff Fountain BBG: Mike Esco BBE: Joel Oelze Electric: Mark Henson Grip: Quinton Lowe Grip Truck/Utility: Jeremy Wilkinson Wardrobe: Gil Gomez HMU: Jeannie Copeland Vanities Asst: Aixa Tovar Art: Peter Blanford
ABOUT
|
CREDITS
Texas A&M University set out to define its identity on a national stage with a bold PSA campaign. Tasked with crafting a narrative that resonated beyond campus, Texas FilmWorks created two dynamic spots—a 30-second and a 60-second piece—that captured the university’s legacy of leadership, service, and innovation. The goal was to inspire both Aggies and new audiences by showcasing Texas A&M’s enduring values and forward-thinking vision. To bring this to life, the production combined expert cinematography, a stirring original score, and a meticulously directed voice-over. Every detail was carefully crafted to ensure the campaign felt as powerful as the institution itself. Texas A&M’s MarComm team worked closely with Texas FilmWorks in post-production, fine-tuning every frame and edit to create an unforgettable final product. The result was the STAND campaign—an emotionally resonant message that reached over 20 million viewers on YouTube. More than just a PSA, it became a rallying cry, reinforcing Texas A&M’s national presence and making its spirit more vivid, inspiring, and undeniable than ever.
Executive Producer: Ethan Braden VP Marketing & Communications, Texas A&M University Executive Creative Director: Laura Root Prod. Company: Texas FilmWorks Director: Andrew Kilzer Art Director/Copywriter: Stewart Wade Producer: Michelle Blakley Producer: Emily Caroline Sartin Producer: Racardo D. Davis Producer: Erin Rees Production Supervisor: Jessica Flores 1st AD: Roy Castillo 2nd AD: Joe Dalton 2nd 2nd AD: Piper Jones
Editor: Lindsay Caudle Music: David Vest Colorist: Case Rhome DP: Justin Montgomery A Cam Op: Matt Taylor A Cam 1st: Matthew Abravaya A Cam 2nd: Max Chen B Cam Op: Kelsey Beasley B Cam 1st: Roman Hernandez B Cam 2nd: Dash Kinnard DIT: Jordan Cardona Photographer: Laura McKenzie Photographer: Abbey Santoro
Gaffer: Jeremy McLaughlin Keygrip: Jeff Fountain BBG: Mike Esco BBE: Joel Oelze Electric: Mark Henson Grip: Quinton Lowe Grip Truck/Utility: Jeremy Wilkinson Wardrobe: Gil Gomez HMU: Jeannie Copeland Vanities Asst: Aixa Tovar Art: Peter Blanford
/
BEHIND THE SCENES
Texas A&M University set out to define its identity on a national stage with a bold PSA campaign. Tasked with crafting a narrative that resonated beyond campus, Texas FilmWorks created two dynamic spots—a 30-second and a 60-second piece—that captured the university’s legacy of leadership, service, and innovation. The goal was to inspire both Aggies and new audiences by showcasing Texas A&M’s enduring values and forward-thinking vision. To bring this to life, the production combined expert cinematography, a stirring original score, and a meticulously directed voice-over. Every detail was carefully crafted to ensure the campaign felt as powerful as the institution itself. Texas A&M’s MarComm team worked closely with Texas FilmWorks in post-production, fine-tuning every frame and edit to create an unforgettable final product. The result was the STAND campaign—an emotionally resonant message that reached over 20 million viewers on YouTube. More than just a PSA, it became a rallying cry, reinforcing Texas A&M’s national presence and making its spirit more vivid, inspiring, and undeniable than ever.
/
BEHIND THE SCENES
Texas A&M University set out to define its identity on a national stage with a bold PSA campaign. Tasked with crafting a narrative that resonated beyond campus, Texas FilmWorks created two dynamic spots—a 30-second and a 60-second piece—that captured the university’s legacy of leadership, service, and innovation. The goal was to inspire both Aggies and new audiences by showcasing Texas A&M’s enduring values and forward-thinking vision. To bring this to life, the production combined expert cinematography, a stirring original score, and a meticulously directed voice-over. Every detail was carefully crafted to ensure the campaign felt as powerful as the institution itself. Texas A&M’s MarComm team worked closely with Texas FilmWorks in post-production, fine-tuning every frame and edit to create an unforgettable final product. The result was the STAND campaign—an emotionally resonant message that reached over 20 million viewers on YouTube. More than just a PSA, it became a rallying cry, reinforcing Texas A&M’s national presence and making its spirit more vivid, inspiring, and undeniable than ever.
/
BEHIND THE SCENES
Texas A&M University set out to define its identity on a national stage with a bold PSA campaign. Tasked with crafting a narrative that resonated beyond campus, Texas FilmWorks created two dynamic spots—a 30-second and a 60-second piece—that captured the university’s legacy of leadership, service, and innovation. The goal was to inspire both Aggies and new audiences by showcasing Texas A&M’s enduring values and forward-thinking vision. To bring this to life, the production combined expert cinematography, a stirring original score, and a meticulously directed voice-over. Every detail was carefully crafted to ensure the campaign felt as powerful as the institution itself. Texas A&M’s MarComm team worked closely with Texas FilmWorks in post-production, fine-tuning every frame and edit to create an unforgettable final product. The result was the STAND campaign—an emotionally resonant message that reached over 20 million viewers on YouTube. More than just a PSA, it became a rallying cry, reinforcing Texas A&M’s national presence and making its spirit more vivid, inspiring, and undeniable than ever.
OTHER
PROJECTS
Get in touch