Our team had the privilege of collaborating with Fidelis Creative Agency to bring Unreined Whiskey to life through a visually rich and atmospheric brand film. The creative direction called for a cinematic, handcrafted aesthetic that embodied the spirit of Unreined—refined yet untamed. Shot on the ARRI SXT with Atlas Mercury lenses, the piece balances elegance and grit through deliberate lighting and texture. Our Director of Photography built the visual tone by layering warm backlight to enhance depth and separation, while soft key lighting was used to sculpt the faces of the main talent. Negative fill on the opposite side of the key brought contrast and dimension to the image, grounding each frame in a natural yet stylized look. For the product-focused moments, we used Aputure Infinibars to precisely shape light across the bottle and glassware—subtly lifting the label and accentuating the whiskey’s color and clarity. The result is a warm, cinematic spot that captures the craftsmanship behind the brand and the culture it represents.